Picture there is a Styrofoam cup with a lid and a straw sticking out of it. It is sitting on the stand next to your recliner. Now picture yourself sitting back in your recliner with a laptop computer on your lap and you’re catching up on all the Facebook postings. Without thinking you reach for the Styrofoam cup, put the straw between your lips and take a big swig. You were fully expecting your tongue to be bathed in the icy sweetness of the cola that usually inhabits a Styrofoam cup. But instead, your mouth fills with the semi-warm and not very sweet beer you smuggled out of the Mexican restaurant you ate in that evening. Question is; how would you describe the look on your face at that instant?